A good web design will attract many clients to your company or business. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Make sure your leads are simple. The leads that you use in your website should be straightforward and should not be complicated to the viewer. Including name, phone number and email in the forms might be too much. Majority of the clients or the visitors will walk over the fields Zanes Law keeps its leads as simple as possible to acquire the targeted information.
It is essential to use one goal or one button policy. This is also the same as attention ratio Every page of the website should have one goal. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotions. Although many people say that law website will need a hyper-professional way of developing their website, this is not true. The website should show professionalism but should also have some emotions in it. Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the first statement will be more eye-catching as compared to the second one This is one of the tricks that Zanes Law uses to get responses from more clients.
Social evidence plays a significant role in the website. Including reviews and testimony from clients will be of much help to you to gain trust from new customers.
So as to have your site at the top of search engine it is crucial that you optimize it. The backlinks that you use should be properly defined. Search engines will neglect suspicious links and recognize the strong organic links.
Avoid sending you law clients to the home page. These are one of the things that most people normally neglect. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Companies such as Zanes Law have benefited from this idea.
It is important that the blog content of your website is up to date. Taking an example image of a potential client who visits your page and notices that you have not been posting anything there this will make the client thinks otherwise see the rate at which Zanes Law post its blogs.
To end with avoid stock photos Zanes Law uses original, interesting photos to create more attention to law clients.